I was banned from playing 40K by my parents as a child. (Apparently it was a waste of time lol)
When 9th edition came out, I decided it was time to dive into the hobby.
To me the Nights Membership has been invaluable. I had NO IDEA how any of this worked. My first miniatures that I ever painted following their tutorials had my friends asking how I suddenly had artistic talent! My First Models!!!
The Discount to me is incredible too. I easily spend far too much on this hobby per month, and the massive discount helps!